General and business management course with an emphasis on sports

In collaboration with the Electria Association for Sports and Education

Recognized as a training reward for civil servants (excluding teaching staff) in collaboration with Lian College

Gift for subscribers!

Business Entrepreneurship course marketing and sales workshop


Interpersonal communication workshop - improving sales capabilities
Convenient and enabling tuition. Wide payment schedule
An experiential teaching method, based on practical experience
Opening, managing, marketing and bringing the business to success
Who is it for and course description The course is intended for people who are engaged or interested in engaging in all areas of management related to the world of private, municipal and national sports and receive "tools". The course will teach to manage and organize sports events, sports events and physical education (for private, municipal and national bodies). Learn to market and advertise sports activities and events. Engage in procurement issues, manage tenders (including operating contractors and subcontractors) Know how to manage budgets. Engage in managing municipal projects that include construction of sports facilities, know how to develop infrastructure and sports facilities, construction of buildings and facilities in collaboration with private and public bodies on behalf of local authorities and various government ministries. The issue of raising funding from local authorities, private entities, the facilities fund, government ministries and various financial entities. : Operational, commercial, educational, competitive, etc. Understanding the place and how to use the media, create good working relationships, be in good contact with the various sports associations, with the sports institutions in Israel - Olympic Committee, Ministry of Culture and Sports, Ministry of Education, Israel Gambling Council And the National Wingate Sports Institute etc. Main Topics Management Theories, Management Styles Key Management Skills Negotiation Management Employee Motivation, Employee Evaluation and Employee RetentionInterpersonal Communication Human Relations Organizational Behavior Ethics in ManagementDifferent and Joint Management - Manager and Management Planning and setting goals, time managementManagers' roles Leadership, training and personal empowerment of the manager as a tool for excellenceIntroduction, establishment and upgrading of a successful businessMarketing, advertising and promotional management Sports events Monitoring and intervention of the director in the content Sports facilities Law and taxation in sports Management practice in sports Laws and regulations in sports Disabled training and healthy lifestyle Sponsorship and resource mobilizationSports and media Interpersonal communication workshop Course scope 24 sessions of 5 hours Pass mark 70. Certification certificate from Eshkolot College

Course Instructor: Mr. Ronny Schneider

Senior football coach (UEFA Pro International) has a master's degree in business administration, has been a senior coach and lecturer for 25 years at the highest levels in Israel and abroad. Director of coaching courses and instructors both in Israel and abroad. Authorized coaches in Wingate and Misgav for decades. The first coach of the women's national team in Israel. A sports director, a former player in Kfar Saba and the Israeli national team until the age of 20. A former professional player in the United States and a senior lecturer in the American Coaches Association. Has a senior management record of 27 years in international high-tech companies: Intel, Cisco and Cadence.


For details and registration, contact us

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