General and business management course with an emphasis on sports

Recognized for the training of civil servants (excluding teaching staff)

In collaboration with Lian College

Murad Salameh - 054-7313145

Gift for subscribers!

Business Entrepreneurship course marketing and sales workshop


Interpersonal communication workshop - improving sales capabilities
Convenient and enabling tuition. Wide payment schedule
An experiential teaching method, based on practical experience
Opening, managing, marketing and bringing the business to success
Who is it for and course description The course is intended for people who are engaged or interested in engaging in all areas of management related to the world of private, municipal and national sports and receive "tools". The course will teach to manage and organize sports events, sports events and physical education (for private, municipal and national bodies). Learn to market and advertise sports activities and events. Engage in procurement issues, manage tenders (including operating contractors and subcontractors) Know how to manage budgets. Engage in managing municipal projects that include construction of sports facilities, know how to develop infrastructure and sports facilities, construction of buildings and facilities in collaboration with private and public bodies on behalf of local authorities and various government ministries. The issue of raising funding from local authorities, private entities, the facilities fund, government ministries and various financial entities. : Operational, commercial, educational, competitive, etc. Understanding the place and how to use the media, create good working relations, be in good contact with the various sports associations, with the sports institutions in Israel - Olympic Committee, Ministry of Culture and Sports, Ministry of Education, Israel Gambling Council And the National Institute of Wingate Sports, etc. Main Topics Management Theories, Management Styles Key Management Skills Negotiation Management Employee Motivation, Employee Evaluation and Employee RetentionInterpersonal Communication Human Relations Organizational Behavior Ethics in ManagementDifferent and Joint Management and Management Planning and setting goals, time management, managerial roles, leadership, personal training and empowerment of the manager as a tool for excellenceIntroduction, establishing and upgrading a successful businessMarketing, advertising and promotion SportsControl and intervention of the director in the contentSports facilities Legal and taxation in sports Management practice in sports Laws and regulations in sports Disabled training and lifestyle healthy Management of sponsorships and fundraisingSport and media Interpersonal communication workshop Course scope 24 sessions 5 hours Total tuition Pass 70. Certification certificate from Eshkolot College

Course Coordinator and Instructor: Mr. Murad Salma

He holds a bachelor's degree in physical education and business administration. Formerly coached in the National League. Board member of the Coaches Association and professional director of the youth department of the Maccabi Urban Club Jat Al-Ahli. Has over 20 years of experience in the field of coaching and training.


Mr. Auss Awdi

Graduate of Physical Education.

Physical education teacher and lecturer in various sports courses and teacher training courses.

Holder of 18 training and coaching certificates in various sports, including senior youth coach.

Raised the league a number of youth teams and boys, won the national championship with his team in beach soccer for youth in the 2019 season.



For details and registration, contact us

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